The Reason
Nowadays, no multi-cultural/national business can operates successfully without thinking about the Chinese market. When the life quality is upgrading and RMB currency value growing up, the consumption capability of Chinese people impressed most of developed countries. The middle-high level Chinese cutomers are eager to enjoy all the best quality products, incl. fashion, vehicle, houses, design pieces, art pieces, health and beauty, travel, children education and medical treatment.
Analisysing some websites of luxury brands, as
Burberry (http://cn.burberry.com/store/)
Fendi (http://www.fendi.com/#/cn),
Ritz Carlton (http://www.ritzcarlton.com/zh-cn/Default.htm),
Dassault Falcon (http://www.dassaultfalcon.com/languages/chinese/)
Sotheby’s (http://www.sothebys.com/zh.html)
Natuzzi (http://www.natuzzi.cn/home/index.htm)
And so on have their own Chinese pages.
However, as
Artemide (http://www.artemide.com/)
Poltrona Frau (http://www.poltronafrau.com)
B&B (http://www.bebitalia.it/)
Luceplan (http://luceplan.com/Site/index.php?intLangID=1)
Driade (http://www.driade.com/)
Gloster(http://www.gloster.com/)
And so on do not have Chinese pages.
Some companies tried to have a Chinese pages,
as Guadarte Collection(http://www.guadarte.com/index.php?lang=zh)
Trep-Trepiu (http://translate.google.it/translate?hl=it&sl=it&tl=zh-CN&u=http://www.trep-trepiu.com/index.aspx)
But the pages are actually terrible… wrong words plus wrong fonts.
Especially most of the design brands in Europe do not have Chinese pages, only add English page to mother language page. In terms of Asian market, some brands plus Japanese page. In one word, 95% of Chinese people are not good at English even though English is taught in all the Universities. What is more, middle-high customers around 35-50 years old are worse speaking or reading English. But internet is already the first path to collect information instead of talking with sales or telephoning directly, obviously when the customers need to comprehense or compare the brands and products before they visit stores. Besides customers, journalists, editors and PRs (public relationship) who influence the public opinion prefer much more to get information from websites.
The Reason
Nowadays, no multi-cultural/national business can operates successfully without thinking about the Chinese market. When the life quality is upgrading and RMB currency value growing up, the consumption capability of Chinese people impressed most of developed countries. The middle-high level Chinese cutomers are eager to enjoy all the best quality products, incl. fashion, vehicle, houses, design pieces, art pieces, health and beauty, travel, children education and medical treatment.
Analisysing some websites of luxury brands, as
Burberry (http://cn.burberry.com/store/)
Fendi (http://www.fendi.com/#/cn),
Ritz Carlton (http://www.ritzcarlton.com/zh-cn/Default.htm),
Dassault Falcon (http://www.dassaultfalcon.com/languages/chinese/)
Sotheby’s (http://www.sothebys.com/zh.html)
Natuzzi (http://www.natuzzi.cn/home/index.htm)
And so on have their own Chinese pages.
However, as
Artemide (http://www.artemide.com/)
Poltrona Frau (http://www.poltronafrau.com)
B&B (http://www.bebitalia.it/)
Luceplan (http://luceplan.com/Site/index.php?intLangID=1)
Driade (http://www.driade.com/)
Gloster(http://www.gloster.com/)
And so on do not have Chinese pages.
Some companies tried to have a Chinese pages,
as Guadarte Collection(http://www.guadarte.com/index.php?lang=zh)
Trep-Trepiu (http://translate.google.it/translate?hl=it&sl=it&tl=zh-CN&u=http://www.trep-trepiu.com/index.aspx)
But the pages are actually terrible… wrong words plus wrong fonts.
Especially most of the design brands in Europe do not have Chinese pages, only add English page to mother language page. In terms of Asian market, some brands plus Japanese page. In one word, 95% of Chinese people are not good at English even though English is taught in all the Universities. What is more, middle-high customers around 35-50 years old are worse speaking or reading English. But internet is already the first path to collect information instead of talking with sales or telephoning directly, obviously when the customers need to comprehense or compare the brands and products before they visit stores. Besides customers, journalists, editors and PRs (public relationship) who influence the public opinion prefer much more to get information from websites.
Posted 6 months ago
