Cartier has Chinese pages, www.carier.cn, and it cooperates with Google, thus when Chinese people search “Luxury products” in Chinese, its websites turns to be the first one or second in the address list. So, just click, the website will appear.

It is a nice example.

However, actually even without collaboration with Google, the brands can be targeted frequently and easily through search enginee when customers are searching those key words that Chinese pages of websites contain. Anyway, at least, the Chinese customers and media can understand the brands and products conveniently by mother language-Chinese without help of website translator which could bring mistakes or confusion when translating western language to the other totally different language-Chinese.